Abstract
The challenges of Indonesia's agricultural development today are climate change and potential droughts. This research aims to analyze the modern agricultural development of the Gobleg Village Case of Banjar district of Buleleng. This research uses a qualitative method with a case study approach. Determination of informants using snowball sampling and data collection methods is done with in-depth interviews, observations, and documentation. Data analysis using interactive model analysis of Miles, Huberman and Saldana (2014). The results of the research show the selection of commodities based on potential income, level of market demand, knowledge, land characteristics and socio-cultural characteristics. The agricultural production process ranges from land processing to post-harvest harvesting. Farmers have already implemented eco-friendly farming by implementing IoT-based fertigation. Institutional support consists of marketing, financing, technical guidance and social capital. The marketing of products is facilitated by the Gobleg PMK cooperation in cooperation with Bali Organic Subak, the marketing is done online with the Fresh Boss application. The cooperation provides facilitation of means of production with the payment system after harvest. In terms of social capital, farmers still exist doing gotong royong in land processing. Farmers are already able to leverage technology like smartphones that are integrated with IoT-based fertigation.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: JURNAL MANAJEMEN AGRIBISNIS (Journal Of Agribusiness Management)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
