Abstract
Purpose This study aims to explore the relationship between loneliness and addiction to smartphones, specifically examining whether gender and place of residence have a moderating effect on this association. Design/methodology/approach This study conducted a comprehensive investigation to assess the correlation between loneliness and smartphone addiction, focusing on the potential moderating roles of gender and place of residence. Findings It was found that loneliness significantly contributes to the development of smartphone addiction across various demographics, irrespective of gender and place of residence. The initial hypothesis that gender and place of residence would moderate the relationship between loneliness and smartphone addiction was not supported. Originality/value This study advances our understanding of the mechanisms through which loneliness can lead to smartphone addiction, highlighting its role in potentially exacerbating mental health issues like anxiety and depression. The findings underscore the universal impact of loneliness on smartphone addiction, contributing to the broader discourse on mental health and technology use.
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