MODERATING EFFECT OF MARKET SHARE ON THE RELATIONSHIP BETWEEN SUPERVISORY REVIEW, MARKET DISCIPLINE AND FINANCIAL PERFORMANCE OF COMMERCIAL BANKS IN KENYA

Abstract

Well-functioning commercial banks contributes directly to the growth of any economy. However, despite the mitigating efforts by the central bank of Kenya, commercial banks have recorded a decline in financial performance as shown by reduction in return on assets over the period of study (2013- 2020), that is; 4.7% in 2013, 3.4% in 2014, 2.9% in 2015, 3.3% in 2016, 2.7% in 2017, 2.7% in 2018, 2.6% in 2019 and 1.7% in 2020. The study sought to establish the effect of supervisory review and market discipline on financial performance of commercial banks in Kenya. The target population comprised of forty-three commercial banks from which a sample of thirty-eight commercial banks was obtained using purposive sampling. Data analysis involved descriptive statistics and inferential analysis. The 5% significance level was used to test the research hypotheses. The panel regression findings showed that supervisory review had a positive significant effect on financial performance of commercial banks in Kenya. Market discipline had a positive and insignificant effect on financial performance of commercial banks in Kenya. Market share had a negative and insignificant moderating effect on the relationship between supervisory review, market discipline and financial performance of commercial banks in Kenya. The conclusion of the study was that supervisory review and market discipline positively affected financial performance of commercial banks in Kenya. The study thus, recommends that commercial banks in Kenya should adhere to the prudential guidelines on supervisory review so as to enhance financial performance in the long run.