Abstract

The purpose of this study is to investigate the moderating effect of individual entrepreneurial orientation between the three factors of the theory of planned behavior and entrepreneurial intention. A sample of 307 students was analyzed using PLS-SEM. The results revealed that individual entrepreneurial orientation has a significant positive moderating effect on the relationship between attitude towards behavior and entrepreneurial intention, it has a significant reverse effect on the relationship between perceived control behavior and entrepreneurial intention, and no significant effect on the relationship between subjective norm and entrepreneurial intention. The study concludes that although students' individual entrepreneurial orientation significantly enhances the attitude toward starting a new venture, it also reduces the belief to control the newly started venture. The results also show that students without any support from family or friends, feel vulnerable to the challenges to be faced in the market.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.