Abstract
This study determined the moderating effect of disruptive technology on the productivity of family-owned business Akwa Ibom State. The purposive sampling technique was used to select 67 family businesses. Primary and secondary data were used for the study. A questionnaire material was developed by the researcher to assess productivity and innovative technology. The validity and reliability of the questionnaire were ascertained before testing. Multiple regression analysis was used to analyze the data. The result of the study showed that disruptive technology has a significant effect on family business productivity with a regression coefficient of 0.142. This implies that 14.2% of the variation in family business productivity is accounted for by disruptive technology. It was recommended that it is in the interest of family businesses to embrace technology for managerial operations, services and products, to enhance their productivity.
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