Abstract
Currently, the problem of rental patients behavior is poorly understood in the sociology of medicine. The article discusses the concept of "rental behavior", differentiates the related categories of "rental motivation" and "rental attitude". Using the strategy of qualitative sociological research, a semi[1]formal interview of hospital doctors was conducted in order to identify typical behavioral patterns of rent-oriented patients. It is advisable to build interaction in the doctor-patient dyad taking into account the diagnosis of the rental behavior model. The results of the study can be used in the theory of sociology of medicine and in the development of applied sociological research programs.
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