Modelling the public opinion transmission on social networks under opinion leaders

Abstract

In this paper, based on Social Network Analysis (SNA), the social network model of opinion leaders influencing the public opinion transmission is explored. The hot event, A Female Driver Was Beaten Due To Lane Change, has characteristics of individual short-term and non-government intervention, which is used to data extraction, and formed of the network structure on opinion leaders influencing the public opinion transmission. And the evolution mechanism are analyzed in the three evolutionary situations. Opinion leaders influence micro-blogging public opinion on social network evolution model shows that this type of network public opinion transmission is largely constrained by opinion leaders, so the opinion leaders behavior supervising on the spread of this public opinion is pivotal, and which has a guiding significance.