Abstract

The article deals with modern problems of modelling the innovative competitiveness of an enterprise operating in the real sector of the economy. An attempt has been made to form a tool that allows analysts, based on the given parameters, to form a model that will enable one to assess certain innovative competitive advantages visually. The competitive environment of the modern market predetermines special requirements for the process of effective use of the investment and innovation potential of an enterprise, which is why the article considers an approach to modelling the competitiveness of an enterprise from these two positions.The approach proposed by the authors is designed to form a feeling of completeness and completeness of the mathematical model, not complicated by additional data, but at the same time giving a complete picture of the real state of affairs of the enterprise from the standpoint of competition in the market. The mathematical and economic model is based on several critical aspects designed to reflect the competitive potential of an enterprise in terms of innovation processes.The formed model of innovative competitiveness takes into account modern economic realities and emphasises the changeable feature of the investment resources available to enterprise management. From accessibility for use, the investment support of innovative activity can be modelled as a variable that carries the nature of uncertainty.

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