Abstract
Successful companies of tomorrow will be those that drive the use of supply chain collaboration more strategically, creating new revenue opportunities, efficiencies and customer loyalty. In this paper, using Interpretive Structural Modelling, inter relationships of the variables influencing supply chain collaboration have been derived. These variables have been categorised according to their driving power and dependence. This methodology provides a means by which order can be imposed on the complexity of such variables. The insight from the model would help supply chain managers in strategic planning for improving supply chain collaboration.
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