Abstract
This study examines potential influences of marketing mix strategy and export marketing performance at the individual product-market level. Data were gathered via a mail survey of exporters in a developing country. The results indicate that firm characteristics, product characteristics and environment characteristics (macro and micro) influence both export marketing mix strategy and export marketing performance. The results also indicate that marketing mix strategy has a significant influence on export marketing performance (economic and perceptual).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
