Abstract
The aim of this paper is to extend the work of Goode and Moutinho by applying their model to a different country, namely Hungary, and then comparing the results. The hypothesised model links overall satisfaction to seven explanatory variables (namely expectations, perceived risk, confidence, recommendations to others, level of charges, frequency of use and full use of services). This paper is divided into four parts, the first of which looks at the UK and Hungarian banking systems. The second section describes the methodology and data collection used in this study. The third section analyses the empirical results derived from applying the model and the final section discusses the results and managerial implications of the results obtained from this study.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
