Abstract
Social Responsibility in the Public Administration is an emerging phenomenon responding to the challenges and opportunities for public institutions faced by the rapidly evolving world. The general and ambitious global goal of sustainability is at risk because inequality is increasing among countries, but also within countries at the regional and local levels. Facing this problem, the aim of this paper is to approach how the social responsibility of local governments is impacting citizens’ participation as a way of managing the required transformation to sustainable development. In order to contribute to seed light in the field, a pilot study was carried out, employing partial least squares as an exploratory method, with an ad hoc structural equation model, and with a sample of 256 inhabitants in three municipalities in Extremadura (Spain). The findings are promising for place marketing, local public management and democracy reinforcement because it is empirically demonstrated that the municipality’s orientation towards responsibility impacts citizen´s connection, attraction, and identification with the municipality, increasing citizen participation.
Highlights
Sustainable development represents encountering the demands of the generations of today without threatening the capability to subsequent generations to attend their own demands
The findings are promising for place marketing, local public management and democracy reinforcement because it was empirically demonstrated that the municipality’s orientation towards responsibility impacts citizens connection, attraction, and identification with the municipality, increasing citizen participation
The main contribution of the analysis is the development of a model that works for explaining the relationship between municipal social responsibility and one of the most valuable elements of modern democracies—citizen participation
Summary
Sustainable development represents encountering the demands of the generations of today without threatening the capability to subsequent generations to attend their own demands. This means that private or public sustainable organizations have to pursue a better quality of life for everyone, and for the new generations to come [1]. Despite the anti-corruption units created in different countries and contexts [7,8], at the local level [9,10], or the new transparency-enhancing legislation in the majority of countries, and the recent serious efforts made to improve governance systems and to introduce systematic public control, especially in Europe [11,12], more than ever, citizens are demanding Social Responsibility (SR), as stakeholders [13]
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