Modelling multiples identity types through agency: Part 3 – mindsets and the Trump election

Abstract

PurposeBuilding on theory in Part 2 of this paper, a relationship is developed between the strategic multiple identities considered there. Personality analytic pathologies arise when these identities are not consistent. This theory is then examined using the mindset agency theory (MAT) developed in Part 2 of the paper. Two classes of MAT models exist: a three-trait (MAT3T) and a five-trait (MAT5T). The former centres on personality traits, while the latter includes traits that are external to the personality. These are then applied to a case study of Donald Trump’s US election campaign.Design/methodology/approachBy applying MAT3T and MAT5T to the Trump election campaign, personal and public identities are analysed using content analysis of his narratives.FindingsOf the strategic identities, data can be accessed for two, and measured qualitatively using mindset theory, these indicating the likelihood of a personality with pathologies. It is found that Trump MAT3T and MAT5T take different values, suggesting that he has an analytical pathology in his political agency.Originality/valueThere is not currently any coherent dynamic theory of multiple identities able to provide measures indicative of personality pathologies.