Abstract
AbstractThis paper studies individual preferences for place‐based attributes in the context of nature‐based domestic tourism trips. We examine the regional characteristics that explain tourist destination choice focusing on taste heterogeneity for distance and temperature. We examine the influence of a set of mean shifters in the marginal utilities for regional amenities, and how individuals are willing to trade distance in exchange for warmer (cooler) climates (i.e., marginal rates of substitution). Using a rich dataset of trips within Spain for nature‐based purposes, we find large heterogeneity in preferences for temperature differentials and distance, with trip purposes acting as moderators.
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