Abstract
This paper models how women and men perceive the quality of interurban bus services and proposes a new methodology for detecting the highest priority service variables to act on. Service quality perception was modelled using both ordered logit and ordered probit models using data from revealed preference surveys. The methodology for detecting different priority levels uses the graphic representation of the relationships between influence in the model and average evaluation by users. The modification of certain variables increases the knowledge of how woman evaluate quality in bus services to help promote the use of interurban public transport. Statistical analysis of the data provides some conclusions such as: the proportion of users increases as age decreases for both men and women; and women seem to make shorter and more frequent trips than men. The best model for this data set was ordered logit. As expected, the most relevant variable is the relationship between quality and price. Other important variables are the condition of the bus and the frequency of service.
Highlights
The importance given to transport sustainability in current society has resulted in increasing encouragement to use public transport as opposed to private (Nurdden et al, 2007).International experience on this matter shows that studies normally relate the quality of each service variable with the importance placed on it by each user (Foote and Stuart, 1998; Foote et al, 2001; Glascock, 1997).Improving the quality of service provided for both urban and interurban passengers continues to grow in importance
This paper models how women and men perceive the quality of interurban bus services and proposes a new methodology for detecting the highest priority service variables to act on
The level of user satisfaction with public bus services depends on many variables, some of which are more important than others and these are the ones that need to be known and improved in order to encourage the use of public transport
Summary
The importance given to transport sustainability in current society has resulted in increasing encouragement to use public transport as opposed to private (Nurdden et al, 2007).International experience on this matter shows that studies normally relate the quality of each service variable with the importance placed on it by each user (Foote and Stuart, 1998; Foote et al, 2001; Glascock, 1997).Improving the quality of service provided for both urban and interurban passengers continues to grow in importance. The importance given to transport sustainability in current society has resulted in increasing encouragement to use public transport as opposed to private (Nurdden et al, 2007). International experience on this matter shows that studies normally relate the quality of each service variable with the importance placed on it by each user (Foote and Stuart, 1998; Foote et al, 2001; Glascock, 1997). In the 1980s Cherniack (1981) proposed the fixing of two different fare ranges – a lower fare for low-income users and a higher fare for higher frequencies and greater comfort on the bus – so that each user could find their ideal fare, thereby increasing use of the service
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