Abstract
AbstractWhile dissent has been construed in terms of social support and informational influence, this paper hypothesizes that exposure to dissenting minority views, even when they are wrong, stimulates resistance to conformity and increased adherence to one's own views. In this study, individuals in groups of four judged the colour of a series of blue stimuli and were exposed to one individual who consistently judged the stimuli to be ‘green: inconsistently judged them to be 'green' or expressed no dissent. In a subsequent setting, when judging a series of red slides; subjects were exposed to a majority who repeatedly judged them as 'orange’. Exposure to dissent, whether it was consistent or inconsistent, substantially reduced the level of conformity. In fact, exposure to the consistent dissent led to almost complete independence.
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