Modeling the state of agritourism in the Malopolska region of Poland

Abstract

ABSTRACTThe Malopolska region of Poland is highly representative of the current state of agritourism in Poland. The level of agritourism services in this region is very high relative to the national average, the result of environmental and cultural values being incorporated into social and economic development practices. Based on evidence from 1259 agritourism-oriented farms collected from municipal and regional government bureaus, web-published data, and survey data from 575 farm owners in the Malopolska, this paper analyzes the spatial distribution of such farms and the relationship between agritourism and ‘regular’ rural tourism. The Malopolska Voivodeship is strongly diversified in terms of agritourism development. The largest number of agritourism farms is in mountain, piedmont, and upland areas. Research has shown that agritourism is pursued by farmers who own small farms and produce food only for their own use. However, 60% of agritourism farms were found not to engage in any agricultural production. The research also identified basic tendencies of agritourism development in the region. The following basic trends were observed – a shift from agritourism to rural tourism, an increase in the number of agritourist farms offering 10 or more beds, and an expanded service offering – yielding a targeted offering for a specific customer and an increase in the quality of services. This indicates that agritourism owners engaging in this form of business are investing to create more usable space for tourists. The authors’ findings and conclusions also cover the concept of a functional model of agritourism in the Malopolska region. This model shows the relationship between environmental value and the nature of agricultural production and type of tourism in rural areas as well as the diversity of tourist offerings. The model also shows the transition from agriculture and its close relative, agritourism, to regular tourism in rural areas.