Modeling the effectiveness of TV and social media advertisements on the dynamics of water-borne diseases

Abstract

Cholera is a serious threat to the health of human-kind all over the world and its control is a problem of great concern. In this context, a nonlinear mathematical model to control the prevalence of cholera disease is proposed and analyzed by incorporating TV and social media advertisements as a dynamic variable. It is considered that TV and social media ads propagate the knowledge among the people regarding the severe effects of cholera disease on human health along with its precautionary measures. It is also assumed that the mode of transmission of cholera disease among susceptible individuals is due to consumption of contaminated drinking water containing it Vibrio cholerae. Moreover, the propagation of knowledge through TV and social media ads makes the people aware to adopt precautionary measures and also the aware people make some effectual efforts to washout the bacteria from the aquatic environment. Model analysis reveals that increase in the washout rate of bacteria due to aware individuals causes the stability switch. It is found that TV and social media ads have the potential to reduce the number of infectives in the region and thus control the cholera epidemic. Numerical simulation is performed for a particular set of parameter values to support the analytical findings.