Modeling the Effect of TV and Social Media Advertisements on the Dynamics of Vector-Borne Disease Malaria

Abstract

Vector-borne disease malaria is transmitted to humans by arthropod vectors (mosquitoes) and contributes significantly to the global disease burden. TV and social media play a key role to disseminate awareness among people by broadcasting awareness programs. In this paper, a nonlinear model is formulated and analyzed in which cumulative number of advertisements through TV and social media is taken as dynamical variable that propagates awareness among people to control the prevalence of vector-borne disease. The human population is partitioned into susceptible, infected and aware classes, while the vector population is divided into susceptible and infected classes. Humans become infected and new cases arise when bitten by infected vectors (mosquitoes) and susceptible vectors get infected as they bite infected humans. The feasibility of equilibria is justified and their stability conditions are discussed. A crucial parameter, basic reproduction number, which measures the disease transmission potentiality is obtained. Bifurcation analysis is performed by varying the sensitive parameters, and it is found that the proposed system shows different kinds of bifurcations, such as transcritical bifurcation, saddle-node bifurcation and Hopf bifurcation, etc. The analysis of the model shows that reduction in vector population due to intervention of people of aware class would not efficiently reduce the infective cases, rather we have to minimize the transmission rates anyhow, to control the disease outbreak.