Modeling the association between corporate reputation and turnover intention among banks employees in Saudi Arabia

Abstract

The problem of the turnover intention of workers is one of the organizational difficulties which might affect the organization's success. Human resource managers face this issue every day, needing extra attention since it affects all of them. However, there is a lack of literature addressing this issue in the banking sector in Saudi Arabia. The study aims to identify how corporate reputation affects employee turnover intention in Saudi Arabia's banking sector. For this to occur, this study employed a quantitative method by collecting 663 questionnaires filled out by workers in the banking industry. The study applied structural equation modeling by a partial least square to examine the relationship between the study variables. Based on the results, the contribution to decreasing turnover intention through enhancing corporate reputation is a significant and robust association at a substantial level with a path coefficient of -0.402. Thus, the current research offered a comprehensive view that addresses these literature and knowledge gaps. The study findings would be a standard for decision-makers to boost the efficiency of employees and save them by planting strategies to enhance corporate reputation in the Saudi Arabia banking sector.