MODELING THE APPLICATION OF AUGMENTED REALITY TECHNOLOGY IN THE EDUCATION PROCESS

Abstract

Augmented reality technology (AR) is strengthening its position in our daily lives every year. The main goal of augmented reality technology is to digitize the world around us by adding additional information that is relevant and attractive to the consumer in a particular sector. Gadget stores are adding more and more fun and useful PR programs, while big companies and startups are coming up with new ideas on how to effectively apply augmented reality technology to business processes. Education is one of the areas where the application of PR technology is receiving increasing attention and funding. It is also anticipated that the penetration of this technology into education will only increase and the PR education industry will expand. The aim of this article is to analyze the impact of PR technology on the participants of the educational process and to form an application model in Lithuanian general education schools. The article examines the possibilities of applying augmented reality technology in the education sector, distinguishing the level of basic schools. The impact on the educational process and its participants is also analyzed and evaluated. Several research methods are used and combined in the work – the analysis of scientific literature is combined with classroom research to find out the already applied PR models at different levels of the education sector and the questionnaire survey method to assess the situation of PR technology use in Lithuanian basic schools. The results revealed that augmented reality technology is still poorly applied in Lithuania in the educational process, mostly due to human and financial resources. The analysis presented in the article can be useful for educational institutions wishing to implement smart technologies, which are also designed for an innovative teaching process.