Abstract
This article analyses the recent phenomenon of the passage of former models/television hosts into Israeli politics. The transition of these former models into politics can be seen as part of a wider phenomenon of Israeli media celebrities’ transition to professional politics. Despite the wide media coverage and the heated public debates around the fashion models’ candidacy, until now there has been no serious analysis of this phenomenon. Distancing itself from the popular derogatory approaches toward the participation of celebrities in politics, this study proposes to examine their entry into the political sphere seriously, incorporating a cultural and historical perspective along with an analysis of the dynamics of ethnic and gender relations in Israeli politics.
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