Modeling of user profiles of financial products and comparison of purchase prediction models: Based on machine learning

Abstract

In this paperwork, the Apriori algorithm can be used to describe the association between data in a database. This paper will use the demographic and financial information of the users in the data set to analyze the user profile as the basic information. This work will fit the model by optimizing the Apriori algorithm, generating a combination of two or more associated variables, and then using the decision tree to learn and output the final model. The main contribution of this paper is to explore the optimization of Apriori and the ef-fect of Apriori's combined model with the decision tree in predicting user buying behavior. Therefore, the conclusion can be drawn that in the sale of deposit products, if the custom-er has the above characteristics, such as no credit fault, no loan, housing loan, with a col-lege degree, marital status is single, and act as an administrator. The people mentioned above may be more interested in the product. In other words, it is more likely to sell suc-cessfully. In future work, in addition to deposit products, more customer buying infor-mation is highly needed to extend predictable results to broader anger.