MODELING OF TRADITIONAL CHARACTERS USING 3D SOFTWARE THAT IDENTIFIES AND ENHANCES THE CULTURAL HERITAGE OF RIOBAMBA

Abstract

The new generations are losing the historical and cultural significance of the different characters that participate during the Christmas festivities in the city of Riobamba; the introduction of foreign characters through movies, series, animations, or other media has caused the loss of identity, history, and traditions in the city. The purpose of this research work is to present, rescue, and preserve the cultural manifestations of the town of Riobamba, relying on three characters identified for performing dances and dances of the local culture during the parade of the child King of Kings. The ethnographic or qualitative research methodology was applied, using observation as a data collection technique. Using the Autodesk Maya software for 3D modeling, it was possible to obtain high-quality images of the representative characters. The character modeling process followed the phases of the XP software development methodology. The survey was used to validate the results. It is possible to validate the three characters before a sample of 287 students of the Software. Graphic Design careers, identifying that the Identification and Similarity variables present values between 51.6% and 96.9%, equivalent to satisfactory and very satisfactory; the lowest point has the Chromatic variable. of the Curiquingue character with 43.9% that guarantees a redesign of the character for future works. The enhancement of the cultural heritage of Riobamba is achieved in public surveys since some students state that they do not know the modeled characters but are willing to use souvenirs to make more people aware of the culture and heritage of Riobamba.