Abstract
In order to model information dissemination in social networks, a special methodology of sampling statistical data formation has been implemented. The probability distribution laws of various characteristics of personal and group accounts in four social networks are investigated. Stochastic aspects of interrelations between these indicators were analyzed. The classification of groups of social network users is proposed, and their characteristic features and main empirical regularities of mutual transitions are marked. Regression models of forecasting changes in the number of users of the selected groups have been obtained.
Highlights
Under the conditions of the formation of the information society, socio-economic relations are significantly transformed
This is especially valid for the variable “relative number of visits” of social network users to certain web pages for short time periods
When studying the factors influencing the number of “adherents” of social network communities, we obtained an important result, which consists in the effective identification of a set of factors influencing the results of information processes implementation, as well as in the synthesis of statistically significant regression equations in all cases without exception
Summary
Under the conditions of the formation of the information society, socio-economic relations are significantly transformed. The attitude towards ICTs has fundamentally changed for all segments of society, whose representatives have become users of numerous social networks which unite individuals. They have created peculiar virtual interest clubs. The first social networks as specific online platforms appeared in the 1970s and 80s and the term “social network” was first proposed and justified by John Barnes back in in a publication [1] Such innovations further allowed individuals to carry out virtual communication with each other, using computer social networks, and to conduct online conferences, implement business projects, in a certain way contribute to the intensification of political activity and much more. Computer-based social networks have begun to play a significant and, in some cases, exceptional role in the life of modern man
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