Abstract
The article discusses a theoretical study of the modeling role in the process of artistic and aesthetic representation of objects of subject-spatial environment and reflection of forms and objects of reality in the layout. The essence of the formation process of aesthetic ideology through prototyping techniques and methods, as well as study of the formation sequence of the aesthetic ideal and professional look of the artist-designer on the environment in the process of working on the layout of the manufacturer is examined. The problem of layout creation as a work of art which contributes to the development of artistic taste, aesthetic thinking and perception is considered. The emotional and aesthetic impact on the layout designer's work both on himself and on the viewer, as well as the finished layout, as a work of art, on the mind and emotions of a person are examined in the article.
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