Modeling and Analysis of Productivity Issues in Automotive Sector Manufacturing Companies: Survey

Abstract

It is well known that entry of multinational automakers and economic reforms promoted development of automotive industry in recent years and increased competition in the form of wide variety of product. To succeed under such competitive environment, companies are enforced to adopt efficient ways for their operations. Industries are trying hard to increase value of their products by improving productivity. Present study assesses the status of Productivity related issues through an extensive survey conducted among the automotive sector manufacturing companies. Statistical analysis of the survey responses indicating the usefulness of the findings to the firms in regard of Productivity Improvement Techniques implementation is also presented. In all 154 valid responses have been obtained and in reliability analysis of responses, Cronbach’s alpha values between 0.711 and 0.887 are obtained. It is clear from the statistics that productivity awareness is highest for Top Manager and that of supporting staff is least, hence supporting staff need to be trained. Analysis also represents Customer Satisfaction; Employee satisfaction and Marketing Management play a vital role for productivity improvement in industries. Crosstab analysis of Top Manager with Marketing Management, have indicated that almost 40% companies have applied Marketing management as a tool for productivity improvement