Abstract
The subjective weights an organizational buyer gave to different cues were estimated by regression procedures with data from an in-office product-concept evaluation task. Multiple validity tests of the estimated weighting coefficients were performed including cross-validations, comparisons with a “known-groups” model, and comparisons with self-reports. The effects on the estimated models of variations in the product-concept profiles used in the task also were examined. The results provide insight on the validity of cue-weighting evidence gathered under field conditions.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
