Abstract
The article substantiates the influence of digitalization, which affects the development of socioeconomic relations. The trends that arose as a result of the development of digitalization and contribute to the gradual transformation of socio-economic relations and the economic base was identified. Digitization as a factor influencing the change of the economic base was substantiated. The economic basis of business models in the conditions of digitalization is considered. The most widespread business models of the modern type in the conditions of digitalization of the economy was characterized. An analysis of the evolution of scientific opinion regarding the transformation of business models from traditional to digital ones was made. It is proven that the business models used in the digital economy are client-oriented, which proves their purely marketing nature. The influence of “Industry 4.0” technologies on the evolution of approaches to the definition and formation of business models was substantiated.
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