Model of University Development in Thailand 4.0 Era toward “Green Campus Concept”

Abstract

Beneath the green university concept, actions for university sustainability are the approaches to mitigate environmental impacts. For effective operation, understanding of patterns and key factors contributed to a green university in order to plan and improve the performance for maximum efficiency. The research aim was to develop a university development model in Thailand 4.0 era toward “green campus concept”. The participants of this study were students at King Mongkut’s University of Technology North Bangkok, Rayong campus in the 2019 academic year. The sample size was 364 respondents derived from simple random sampling. The collecting data acquired from the questionnaire which verified the model by Structural Equation Modelling. The results revealed that the model was in accordance with the empirical data and passed the evaluation criteria. All factors: Satisfaction, Attitude, Participation, and Perception had influence on Green University Model. Attitude and Perception have a significant impact on Participation of Green University Model development. Furthermore, Satisfaction affected Participation indirectly and significantly (P=0.01). Its Chi-square probability level, relative Chi-square, goodness of fit index, and root mean square error of approximation were 0.246, 0.132, 0.93, and 0.042 respectively. The statistical significance of this study was set at 0.05. Based on the findings, the implementation for green campus should stress on Perception factor and Satisfaction factor because they have direct and indirect effects on Green University Model. Understanding the causal model would endorse the chief executive to plan and decide on successful green university projects.