Abstract
In a competitive market environment, the success of a manufacturer is determined by the competitiveness of its goods and services. The competitiveness of a product is laid down at the stage of its development. Mistakes made early in the development of a new product are costly for the manufacturer in the later stages of its life cycle. To implement the principle “do it right the first time”, a three-stage model is proposed for choosing the technical and operational indicators of industrial products in the development of technical specifications for design. The essence of the model is that the preselected technical and operational parameters of the product are successively adjusted in three stages based on the results of a comparative assessment of it with competitors according to such integral criteria as economic efficiency in operation, quality coefficient and competitiveness coefficient. The process of correction of indicators is carried out in compliance with the rule of transition to the next stage of assessment only after ensuring the superiority of the product over competitors with the tools of the current stage. A three-stage model of the formation of technical and operational indicators of a product in the development of a technical task helps to ensure the competitiveness of the designed product, competitiveness in selected market segments from the early stages of development with minimal labor and material costs. The practical applicability of the proposed model is shown on the example of the formation of a technical assignment for the design of a mediumduty delivery vehicle.
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