Abstract
It is shown that an effective (nonrenormalizable) coupling of lepton multiplets to scalar triplets in the 331 model with sterile/exotic neutrinos, can be a good way for generating neutrino masses of different types. The method is simple and avoids radiative/loop calculations which, sometimes, are long and complicated. Basing on some astrophysical arguments it is also stated that the scale of $SU(3{)}_{L}$ symmetry breaking is at TeV scale, in agreement with earlier investigations. Or equivalently, starting from this symmetry breaking scale we could have sterile/exotic neutrinos with mass of a few keV's which could be used to explain several astrophysical and cosmological puzzles, such as the dark matter, the fast motion of the observed pulsars, the re-ionization of the Universe, etc.
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