MODEL OF DISTRIBUTION AND INFORMATION MANAGEMENTFLOWS IN BUSINESS PROCESSES

Abstract

Analysis of trends in the development of the corporate communications market shows that in order to improve economic performance, companies strive, when building automated systems, to integrate business processes on the basis of common platforms. The use of such platforms requires an increase in the throughput of the communication system and taking into account the peculiarities of the functioning of such systems in the management of the corporate network. The studies of the effectivenessof the distribution of information flows in business processes in digital marketing presented in the article contain the following key stages. It is shown that none of the information technologies provides routing control based on the forecast of changes in information flows, which reduces the efficiency of automated systems functioning. Therefore, a hierarchical system of dynamic models has been developed that reflects the process of transferring information between various services of automated systems. The models contain information about the history of changes in information traffic and serve as the basis for calculating the predictive characteristics of changes in information flows. A method for increasing the efficiency of distribution of information flows in corporate computer systems of automated systems is proposed, taking into account the restrictions on their throughput and the discrete nature ofthe distribution of traffic over network channels. For the first time, a method for routing traffic in corporate computersystems is proposed, which minimizes the average time of message delays in the network. The method makes it possible to find routes in computer systems that ensure the minimum transmission time for a given traffic distribution in the network nodes. The model makes it possible to select the optimal information transmission routes in computer systems that ensure the minimum message transmission time for a given distribution of information flows. The use of the developed model of distribution and management of information flows makes it possible to increase the productivity of corporate computer systems at enterprises.