Abstract
Abstract Recently dubbed the new ‘Asian Tiger’, Bangladesh developed a post-independence citizen-centered economic strategy that included generating non-farm jobs and constituting a new type of model or ideal citizen: the independent, prosperous, and entrepreneurial woman. Based on ethnographic fieldwork in Dhaka, in this article I document the model citizen campaigns by analyzing female ready-made garment factory workers’ lives. I also outline the form that egalitarianism assumed in this context. I argue that through investigating the emergence of joggo nari—women who challenge gendered norms and hierarchies, aspire toward forms of gender equality, and represent new women of a new Bangladesh—central paradoxes of egalitarian dynamics, such as contradictory and multi-layered gendered relationships and expressions of personhood, desire, and freedom, may come into view.
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