Model Behavior of Individual Investors Based on DISC-Personality and Demographics in Indonesia Stock Market

Abstract

The Financial Behaviour bias is influenced by the personality and individual investors demographics. Methodnof subject block within random experimentation design is done in this study. The pretest and posttest were first done in Semarang, then outside of Java, l.e. North Sulawesi, to represent the number of individuals number of individual investors outside of Java. The purpose of this study is to create a model of behaviour of individuals investors in Indonesia. A model of decision making to buy or sell stocks is based on personality and demography. The results of this research is a portofolio of assets which is a combination of 2 or 3 shares. With the outcome of the research we except to know the optimum stock development. The dominant personality of investors in this study tend to be peach maker and precisionist, as the result of the combinations between the dominanace ( self- confidence, self-reliant, assertive, direct, active,dynamic, capable of leading, adventurous, supportive or innovative, steadinnes friendly, patient, sociable, quiet, symphatic, outgoing, and friendly), and compliance (faaithful, diligent, resourceful, realistic, serious, sensitive).