Abstract
The timely graduation of undergraduate students is a topic of special interest for higher education institutions, especially because it is an item that is used to evaluate their quality. Although the institutions have streamlined their processes and developed alternatives to achieve this timely graduation, along the way they have identified a group of factors, which affect the achievement of this objective. Through the present research, factors were analyzed, specifically to establish which of them affect the students of one university aim of study, compiling the required information from the application of qualitative techniques to the different actors related to this process, also making a detailed analysis of investigations previously known. Results demonstrated that the factors with the greatest impact are economic and institutional; based on this, an innovative value proposition was developed from the Business Model Canvas tool that allowed the creation of a model aimed at the two factors for the timely graduation of undergraduate students, focused on Crowdfunding and institutional accompaniment.
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