Abstract
In Indonesia, a web-based business has become a natural thing, but investing using information technology are still rare. Without using a clear basis for calculation, the majority of businesses lay in Indonesia provides jugdement that the use of information technology in business is a complicated thing to do, wasting money, and not important. Therefore, it takes a special technique for assessing the investment in information technology. One of the easiest techniques is using Enhanced ROI (Return On Investment). The purpose of this research is (1) Obtaining a picture / description about the growth of the hospitality industry in Bandung, which uses e-commers. (2) Identify driving factors and obstacles in the implementation of ROI models development of the hospitality industry in Bandung, which uses e-commers. (3) Formulate a strategy to implement a development model ROI, 4) The application of the model development Enhanched ROI. (5) Trial ROI model development in the hospitality industry in Bandung, which uses e-commers. (6) Develop a ROI model in the hospitality industry in Bandung, which uses e-commers.
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