Abstract
In 2010, Klang Valley has only 17% trips each day were completed using public transport, with the rest of the 83% trips were made through private transport. The inclination towards private car usage will only get worse if the transport policy continues to be inefficient and ineffective. Under the National Key Economic Area, the priority aimed to stimulate the increase of modal share of public transport in the Klang Valley to 50% by 2020. In the 10th Malaysia Plan, the Klang Valley Mass Rapid Transit was proposed, equipped with 141 km of MRT system, and will integrate with the existing rail networks. Nevertheless, adding kilometers into the rail system will not help, if people do not make the shift from private into public transport. This research would like to assess the possible mode shift of travellers in the Klang Valley towards using public transport, based on the utility function of available transport modes. It intends to identify the criteria that will trigger their willingness to make changes in favour of public transport as targeted by the NKEA.
Highlights
The major mode of transport in Malaysia is by road which is predominantly influenced by Malaysia’s geographical characteristics
The 2005 European Society for Opinion and Marketing Research (ESOMAR) report shows that the online survey is playing an important role in market research, which accounted for 20% of expenditure on data collection methods around the world [25]
Logistic regression combines a series of independent variables together with individual coefficients to estimate the likelihood that a certain event based on the dependent variable will take place
Summary
The major mode of transport in Malaysia is by road which is predominantly influenced by Malaysia’s geographical characteristics. Economic growth and the growing demand for mobility in developing countries are leading to an increased amount of passenger car ownership [6]. This has led to congestion and increases the carbon emission. In 2010, Malaysia recorded the highest number of passenger car ownerships at 311 per 1000 people. It is a massive jump since 1990, where it was only 91 in 1990, 133 in 1996, and 210 in 2002 [5, 7,8,9]. With only 20 percent of the national population, the contribution demonstrates the importance of Klang Valley to the nation’s economic growth [11]
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