Abstract
Abstract. Nowadays, in the academic field, it is growing the demand for digital competencies bounded to advanced communication strategies. More and more national and international project required to the scientific community to be increasingly open to new targets of public, even not expert one. The focus point is that the research must be accessed not only by professionals, but it has to engage a broader public, starting from local communities to the public of the web. This statement is testified by the European funds calls that ask for communication activities and strategies, along with dissemination and exploitation. Why these three activities are so important? Because they are strictly related to the impact that a project can have, not only for the academic world, but also for the outside. This trend is growing fast in each scientific field: also in Cultural Heritage conservation, where it is more and more common the uses of 3D digital models not only for maintenance purposes, but also as a bridge between the heritage and non-expert publics. The question is how advanced digital techniques can help the process of valorisation of Cultural Heritage at different stages? The article wants to look for a standard practice to promote and enhance Cultural Heritage using digital technologies. Through the analysis of a series of case studies, it wants to show how to build a valorisation strategy, considering all the components of CH, and how it can be implemented adding new disciplines and skills (communication and promotion), enhancing users’ access and interaction.
Highlights
1.1 What is digital in Cultural Heritage field?The word “digital” is associated with Cultural Heritage definition, given during the European Year of Cultural Heritage 2018
Cultural Heritage has a universal value for communities and societies, and it is important to pass it on future generations
Tangible is everything with a physical dimension; intangible is the oral traditions, craftsmanship, legends, knowledge, skills, and others; natural is landscape, flora, fauna; and digital is the resource created in digital format (e.g., “digital twins”) or the ones digitalised for guaranteeing the conservation
Summary
The word “digital” is associated with Cultural Heritage definition, given during the European Year of Cultural Heritage 2018. Tangible is everything with a physical dimension (monuments, buildings, artefacts, and other); intangible is the oral traditions, craftsmanship, legends, knowledge, skills, and others; natural is landscape, flora, fauna; and digital is the resource created in digital format (e.g., “digital twins”) or the ones digitalised for guaranteeing the conservation (text, images, videos, registrations, and more) What emerges from this definition is how much it is crucial for Cultural Heritage projects to be shared, participated, and communicated to different kind of targets, and how much digital became part of the standard practices for the conservation of CH, becoming an opportunity for pursuing the objective of pass it on the future generation, and to ease the access to the monuments and site, even if they are inaccessible or destroyed. It is clear the vital role of the communication and promotion in this field, which can help the digital heritage becoming a bond between the scientific research and society
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