Mobilizing Megaproject Narratives for External Stakeholders: A Study of Narrative Instruments and Processes

Abstract

Megaprojects combine multiple external stakeholders, and a common narrative is essential to drive the project among often conflicting objectives. Narratives help organize people toward an agenda and therefore have performative and strategic implications. In this research, we explore how narratives are mobilized through narrative instruments and processes using the case study of the High Speed Two (HS2) megaproject in the United Kingdom. We record the use of three instruments—stories, labels, and comparisons—that undergo four processes: repeating, endorsing, humorizing, and actioning. These instruments and processes enable megaprojects to mobilize a narrative that helps in managing external stakeholders.