Mobilizing Meanings: Translocal Identities of the Far Right Web

Abstract

Europe has witnessed the rise of a multigenerational, populist shift to the right, characterized by the unapologetic deployment of extremist symbols, ideologies, and politics, but also by repudiations of right-wing labels associated with racism, xenophobia, and nativist entitlements. The political lexicon of far-right rhetoric derives its considerable persuasive force from mobilizing and normalizing extremist views. This article examines the intricately and translocally woven connections among representative movements, organizations, and media personalities who popularize and disseminate far-right views through social media and their own internet websites. With diatribes about the threat against Russia, the uncontainable and intolerable influx of refugees and asylum seekers, whom they blame for terrorist attacks, deteriorating family values, the loss of national German identity, and the antidemocratic politics of Chancellor Angela Merkel, the cadre of self-credentializing experts and politicians, some in alignment with Pegida, mobilize historical moments and meanings to make connections with a broad spectrum of supporters.