Mobilization and Meaning: Toward an Integration of Social Psychological and Resource Perspectives on Social Movements*

Abstract

This paper presents a model of the mobilization of people into movements that is compatible with a resource mobilization perspective on social movement organizations as the unit of analysis, but substitutes a cognitive social psychology based on attribution theory and the sociology of knowledge for the incentive model typically used in this perspective. We focus on the problem, neglected by resource mobilization theorists, of explaining the translation of objective social relationships into subjectively experienced, collectively defined grievances. On a macro level, our model gives independent causal weight to ideology without discounting the role that resources also play in defining group goals. On a social psychological level, we identify three distinct organizational strategies–conversion, coalition, and direct action–for mobilizing persons as participants and examine some cognitive and organizational consequences of each strategy. We conclude that incorporation of a more adequate social psychology of individual participation is not only compatible with the organizational focus and emphasis on rationality of the resource mobilization perspective, but can provide important insights into problems both social movement theorists and social movement organizers see as significant.