Abstract
Abstract Applying a media market boundary approach to individual survey data, I show that political advertising on television increases the probability that viewers who identify with a party will espouse its positions, prefer its candidates, and turn out to vote. This is true no matter which party sponsored the ad, suggesting that an ad consolidates and motivates the sponsor's partisans while simultaneously engendering a countervailing consolidation and mobilization among supporters of the other party. My results are consistent with agents who judge a source's quality by their priors and highlight the importance of targeting supporters.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callSimilar Papers
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
