Abstract
ABSTRACT Mobility-as-a-Service is an innovative concept which is anticipated to offer seamless, end-to-end mobility to customers. As MaaS market continues to grow, a better understanding of the current barriers and enablers is essential for informing policy interventions. For this purpose, this paper conducts a detailed review of the existing European regulations and policy framework, while collecting qualitative data from key stakeholders in three European metropolitan areas. Our research highlights various challenges to MaaS implementation including technical, regulatory, financial, and social issues, that lead to relevant implications for current and future transport policymaking. The paper ends with the delivery of specific recommendations to the involved MaaS actors, including public authorities and prospective MaaS operators, so as to achieve a successful MaaS implementation.
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