Abstract
The Case Study aims to get a viable solution on real corporate challenges that Asian companies face in the development of their commercial activities. For this scenario, the company to be taken into consideration will be “Go-Jek”, an Indonesian company based in Jakarta, which focuses its primary activity in ride-hailing (carpooling) using motorbike taxis, it offers 18 app-based on-demand services; Go-Jek, nevertheless, encounters challenges regarding its regulation and acceptance by independent motorbike companies. Based on the previous statement and due to the lack of laws regulating the business, Go-Jek has an uncertain future of developing its commercial activities to a broader market share. Correspondingly, the case study will be focused on proposing a viable solution for reducing frictions and possible accidents between the company and conventional taxis or any private transportation system already implemented. Keywords: Ride-hailing, Startup, application, motorbikes, Indonesia.
Highlights
Indonesia has a lot of motorcycles, both for personal use and as a public service
Because of its constant use, new applications have been created to offer an easy and fast service, for example Ladyojek or Go-Jek. These applications have been created in recent years and have gained immense popularity in Indonesia and neighboring countries, mostly due to the functionality and the fast and quality job delivered by the companies providing the service
Go-Jek is a technology startup that offers a carpooling service similar to what we know as Uber but in the very common motorbikes you can find in Indonesia
Summary
Indonesia has a lot of motorcycles, both for personal use and as a public service. This way of transportation is commonly used by natives and foreigners, “the quickest and easiest way to get through the city’s traffic is in the back of a motorcycle taxi” (Wall Street Journal, 2015). Go-Jek is a technology startup that offers a carpooling service similar to what we know as Uber but in the very common motorbikes you can find in Indonesia. It has more than 1 million drivers and offers 18 different services on its app and it is starting to expand to countries like Vietnam, Thailand, Singapore and the Philippines. Indonesians protested the ban resulting in it been lifted that same day
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