Mobilising upland Filipino youth to serve as infomediaries

Abstract

Purpose–The purpose of this paper is to operationalise infomediaries in an agricultural context, specifically upland rice farming. Infomediaries are people who facilitate access to information and communication technologies (ICTs). This offers a socially grounded solution to the nagging issue of the digital divide.Design/methodology/approach–This research is predominantly qualitative. The methods used were time transects, mobility mapping, photovoice, individual and key informant interviews. In total, 38 farmers' children from the upland communities in the provinces of Albay and Aurora participated in this research. Theoretically, this paper aims to contribute to literature on ICT 2.0.Findings–The participants showed strong desire to help their parents on the rice farm, directly or indirectly. They had varying levels of proficiency in using ICTs. Average weekly expenditure on purchasing prepaid mobile phone credits was US$1.50. Evidence of mobile addiction (sending more than 200 text messages daily) was noted. Their youth's intimate relationship with ICTs increases hope that they can serve as infomediaries for their farmer-parents.Research limitations/implications–This research is anchored on giving context-specific solutions to ICT issues. Transferability is emphasised over generalisability.Practical implications–Based on the mobility maps of the participants, their respective schools can serve as the nuclei for agricultural extension. The schools serve as their convergence point. This offers an alternative to the difficulty of individually visiting the farmers in the area, which is confounded by the scarcity of agricultural technologists tasked to do the job.Originality/value–The paper offers an alternative extension mode, drawn from the intimate relationship between young people and ICTs. This is a welcome initiative, particularly because such initiatives to engage youth in agriculture, directly or indirectly, remain scarce. The ideas forwarded in this paper will benefit agricultural agencies in the Philippines and other developing countries.