Mobilising the Modern Industrial Landscape for Sports and Leisure in the Early Twentieth Century

Abstract

By the 1930s, it was common for large corporations to construct recreation parks for employee sports and other outdoor leisure activities. These were designed according to developing theories of sports and recreation and the kinds of recreation space required for modern industrial nations. Some companies provided recreation grounds for their employees of a similar or superior scale and sophistication to those provided by municipal authorities, including state-of the art pavilions and swimming pools, pleasure gardens and picnic areas. In Britain and the USA, from 1890–1940 the park designs of two companies – Cadbury Brothers at Bournville, UK and the National Cash Register Company, Dayton, Ohio, USA – became role models for the development of corporate recreation and industrial sports that remained influential through the 1960s. Landscape architects added value to the companies by creating useful and effective recreation parks. These parks were modern in that they served the more leisured societies of modern industrial nations in a rational way. The design, construction and maintenance of these parks also reveals that industrial sports policies in Britain and the USA made a distinctive and significant contribution to the industrial landscape as well as to the sporting ‘revolution’ of the period.