Abstract
Driven by the newest digital terrestrial television standards deployed all around the world like ATSC-MH, DVB-T2, DMB and ISDB -Tb, mobile TV is one of the hottest topics in the broadcast industry nowadays. But while engineers and content producers demonstrates a great excitement regarding mobile TV, a new and creative business model is not emerging at the same speed as the service is being offered. — This paper suggests a new business model to explore the power of mobile TV, focusing a targeted audience, based on broadcasting live sport events inside stadiums or arenas where the event is happening, targeting the audience present in the venue, taking advantage of the existing digital terrestrial television standards available nowadays in combination with wireless broadband networks. — It will be presented the technical approach of the suggested model and the cross-media opportunity to broadcast valuable content to a known audience with a common interest.
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