Abstract
This study focuses on exploring the pattern of mobile phone usage among youngsters in Pakistan to delineate the extent of addictive behavior towards its usage. For this purpose questionnaires were used to elicit the responses. University students were selected as population and simple random sampling technique was used. Sample was consisting of 500 students out of which 400 students responded back comprising 80% response rate for this research. Findings of this study revealed that majority respondents are able to have definite priorities between their responsibilities & commitments and their cell phone usage. Very few are those who always exhibit the extreme addictive behaviors and rest is the majority who are not frequently involved in addictive usage patterns. Thus, youngsters use their cell phones under reasonable limits and do not tend towards extreme behaviors leading towards addictive cell phone usage.
Highlights
Technological revolution has provided the world with luxurious inventions
As this study was conducted with an aim to explore the addictive using patterns of mobile phone among youngsters of Pakistan, this age bracket (18-26 years) fulfilled the study requirements perfectly
Findings suggest that majority of young mobile phone users are those who do not make longer than intended calls; do not ignore their face-to-friends to be with their cell phone; do not have complaints about their excessive usage; do not suffer a decline in their productivity due to mobile phone usage; do not suffer sleep loss due to mobile phone usage and do not feel nervous or depressed being away from their cell frequently
Summary
Technological revolution has provided the world with luxurious inventions. Communication channels has been so fabulously upgraded that corresponding to a persons with thousands of miles apart is just a game of seconds now. Invention of fixed telephone in 19th century was no more a wonder in 21st century when human brain invented portable “Mobile Phone”. Mobile phone technology has experienced a tremendous growth. In 1946, Swedish mobile used the first official mobile phone. In 1983, Motorola presented 1st truly portable cell phone (History of cell phone, n.d.). It took 20 years to strap up one billion mobile phone users, 40 months to harness 2 billion and just 2 years to reach the mark of 3.5 billion (Worldwide mobile phone users, 2010).This industry has been among the fastest growing categories of consumption goods. Remarkable growth can be seen in its users especially among young people. They are the most vivid users of this technology
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