Abstract

With media convergence, new forms of media use have emerged: userscan enhance a media encounter by controlling the streams of informationand have the ability to interact with not only the media itself, but also thecontent provider and other users. Technical developments have alsoresulted in affordable off-the-shelf production equipment. Today it isprobably easier to set up a worldwide accessible radio station on theinternet than it is to get employment in a traditional radio station. Hencecontrol over media production is diverging and new, sometimes lesstraditional, content providers are entering the media industries. However,research on media convergence has mostly addressed stationary settings.But with the growing phenomenon of mobile information technology(IT), it is becoming increasingly important to consider mobility as adimension of media convergence and mobile media as a new researchfield.

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